How to Build a Real Estate Agent Email List for Free

Lenders, title companies, inspectors, photographers, stagers, software makers and printers all work alongside agents and sell to them; this list is for those businesses. An agent looking for buyers or sellers needs a different list.

Which rows matter depends on whether you want individual agents or their offices. If you build agent lists for clients, lead lists for a client covers the delivery.

Ask for more agents than one Maps search shows, and chat widens the search on its own. One message covers the agents and the offices.

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   Step 1: Ask for agents with a number

   In the side panel's Chat tab, type "Find 200 real estate agents in Miami, FL with emails". Giving the number skips the question about how many.

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   Step 2: Let it widen the search

   Two hundred is more than one Maps search lists. Once the first search runs out, chat repeats it at points around the first results until it reaches 200 or stops finding new names.

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   Step 3: Check the reply's contact count

   The reply says how many agents and offices were collected, and how many of their websites gave contact details.

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   Step 4: Open the list

   History keeps the list; View results opens it on the results page, where the rest of this page's steps happen.

The emails come from the page each listing links to, following the steps the email extractor page describes. An agent whose listing links only to a profile on a property site may show no email, because the cell holds only what that page shows.

A Maps listing can be one agent, a team, or a brokerage's office, and a search for agents brings back all three. The Category column and the name tell them apart.

Listings use categories such as Real estate agent, Real estate agency, Real estate consultant and Commercial real estate agency. Ask chat "count by Category" to see the mix in your list.

The name carries the rest. An agent's listing can name the brokerage too, such as "Jane Doe, Example Realty", while an office's name is usually the brokerage and its location.

• "Only rows where Category contains agency" keeps the offices.
• "Only rows where Category does not contain agency" keeps individual agents and teams.
• "Only rows where Business Name contains Team" finds the teams.

The Website column is the clearest way to split the list. An agent at a large brokerage often lists a profile page on the brokerage's site, while an independent lists a domain of their own.

To see which domains repeat, sort the list by Website on the results page: the rows on one brokerage's site sit together.

Then split it with filters. "Only rows where Website contains" and the brokerage's domain keeps its agents, and "does not contain" keeps the rest. "Only rows where Website is empty" finds agents with no site, a starting point for a web design pitch.

A run reads each website address once. When many agents' listings link to pages on one brokerage's site, the first page read there supplies the Emails and social cells for all of them.

That page may be one agent's profile or the office's contact page, so the address on the other rows may not be theirs. Each row's Phone is still the listing's own number from Maps.

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   Step 1: Find the shared addresses

   Ask chat to "remove repeats by Emails" and note how many rows drop. Each one shares its address with a row above it.

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   Step 2: Bring the rows back

   Click the Reset the view card under chat's reply, so every row shows again.

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   Step 3: Set the brokerage rows aside

   Filter with "only rows where Website does not contain" and the brokerage's domain before you email. Call those agents on their Maps phone, or look up each one's own address by hand.

Watch out: An address repeated on many agents' rows came from one page on their brokerage's site. Sending to it reaches whoever that page belongs to, not each agent.

An agent's email can sit at their own domain, at the brokerage's domain, or at a free email address. The Emails cell shows whichever the agent's website publishes, and sometimes more than one.

To sort them, filter the Emails column. "Emails contains" and a brokerage's domain finds its agents' work addresses, and the domain of a free email service, such as yahoo.com or outlook.com, finds personal ones.

Many agents work under their own name, so a personal address is still a working one. The rules on emailing a person can differ from those for a company, as the note at the end of this page says.

The first two rows show the same email because both link to the same brokerage site, which is read once. If an agent has an email of their own, the list won't show it, but it does show the phone on the agent's own listing.

A bought list comes from its seller's sources. A list you build holds the agents and offices with a Maps listing, with what their own websites publish on the day you run it.

Note: Emailing a person can carry different rules from emailing a company: read them for where you and the agents are.